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Reichwald, R., Müller M., & Piller F. (2005).  Management von Kundeninteraktion als Erfolgsfaktor. (Reichwald, R., Ed.).
Reichwald, R., Piller F., & Müller M. (2004).  A multi-channel customer interaction platform for mass customization – Concept and empirical investigation. Fourth International ICSC Symposium on Engineering of Intelligent Systems – EIS 26. Februar - 02. März 2004.