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04. Conference Papers
Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design. (Depperu, D., Ed.).European Academy of Management (EURAM) Annual Conference 2003.(2003).
Mass Customization concepts for the E-conomy: Four Strategies to Create Competitive Advantage with Customized Goods and Services on the Internet. International NAISO conference on Information Science Innovations (ISI) 2001 at the American University of Dubai.(2002).
Management Education in a Technology-driven Economy: Challenges and Possible European Answers. European Management Research: Trends and Challenges - Founding Conference of the European Academy of Management (EURAM) 2001.(2001).
Mass Customization based eBusiness strategies. 20th Annual International Conference of the Strategic Management Society (SMS) 2000.(2000).
Mass Customization concepts for the E-conomy. Four Strategies to Create Competitive Advantage with Customized Goods and Services on the Internet. The International ICSC Congress on Intelligent Systems and Applications (ISA) 2000.(2000).
Mass Customization: Ein wettbewerbsstrategisches Konzept im Informationszeitalter. (Picot, A., Reichwald R., Franck E., & Möslein K. M., Ed.).Markets and Organisations.(2006).