Found 6 results
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M
Reichwald, R., Müller M., & Piller F. (2005).  Management von Kundeninteraktion als Erfolgsfaktor. (Reichwald, R., Ed.).
Reichwald, R., Piller F., & Möslein K. M. (2000).  Mass Customization based eBusiness strategies. The Strategic Management Society (SMS) 2000.
Piller, F., Möslein K. M., & Reichwald R. (2002).  Mass Customization Concepts for the E-Conomy: Four Strategies to Create Competitive Advantage With Customized Goods and Services on the Internet. International NAISO conference on Information Science Innovations, ISI 2001, 17.-21. März 2002.
Reichwald, R., Piller F., & Möslein K. M. (2000).  Mass Customization Concepts for the E-Conomy: Four Strategies to Create Competitive Advantage With Customized Goods and Services on the Internet. The International ICSC Congress on Intelligent Systems and Applications, ISA 2000.
Piller, F., & Reichwald R. (2002).  Mass-Customization-Konzepte im E-Business. (Weiber, R., Ed.).Handbuch Electronic Business. S. 259––382.
Reichwald, R., Piller F., & Müller M. (2004).  A multi-channel customer interaction platform for mass customization – Concept and empirical investigation. Fourth International ICSC Symposium on Engineering of Intelligent Systems – EIS 26. Februar - 02. März 2004.