Found 10 results
Author Title [ Type(Desc)] Year
Filters: First Letter Of Title is I and Author is Piller, F  [Clear All Filters]
02. Edited Books and Volumes
Moser, K., Piller F., & Reichwald R. (2005).  The International MC Case Study Initiative: A cross-case comparison. World Conference on Mass Customization, Personalization, and Co-Creation (MCPC), 12. September 2005.
Schaller, C., Ihl C., Piller F., & Reichwald R. (2003).  Innovation - Exploiting Synergy Potentials between Innovational Relationship Marketing and Relational Innovation Management. 11th International Colloquium in Relationship Marketing, ICRM 2003, 14.-17. September 2003.
Piller, F., Schaller C., & Reichwald R. (2002).  Individualization Based Collaborative Customer Relationship Management - Motives, Structures, and Modes of Collaboration for Mass Customization and CRM. 10th International Colloquium in Relationship Marketing, ICRM 2002, 29. September -02. Oktober 2002.
Müller, M., Reichwald R., & Piller F. (0).  The influence of customer Integration competence on customer satisfaction with mass customization offerings. 4th World Congress on Mass Customization and Personalization, 7.-9. Oktober 2007.
03. Journal Papers
Reichwald, R., Piller F., & Staiger T. (2007).  Im Blickpunkt: Open Innovation. Zeitschrift für Controlling und Innovationsmanagement. 3/2007, S. 36––39.