Found 5 results
Author Title [ Type(Desc)] Year
Filters: First Letter Of Title is I and Author is C Schaller  [Clear All Filters]
02. Edited Books and Volumes
Schaller, C., Ihl C., Piller F., & Reichwald R. (2003).  Innovation - Exploiting Synergy Potentials between Innovational Relationship Marketing and Relational Innovation Management. 11th International Colloquium in Relationship Marketing, ICRM 2003, 14.-17. September 2003.
Reichwald, R., Samsioe J., & Schaller C. (2002).  International Negotiation Strategies - an interactive, simulation based teaching concept using innovative media. World Conference Networked Learning in a Global Environment: Challenges and Solutions for Virtual Education, NL 2002, 1.-4. Mai 2002.
Piller, F., Schaller C., & Reichwald R. (2002).  Individualization Based Collaborative Customer Relationship Management - Motives, Structures, and Modes of Collaboration for Mass Customization and CRM. 10th International Colloquium in Relationship Marketing, ICRM 2002, 29. September -02. Oktober 2002.
07. Book Chapters
Reichwald, R., & Schaller C. (2005).  Innovationsmanagement von Dienstleistungen - Herausforderungen und Erfolgsfaktoren in der Praxis. (Bullinger, H-J., & Scheer A-W., Ed.).Service Engineering - Entwicklung und Gestaltung innovativer Dienstleistungen. S. 167––194.
Schaller, C., Rackensperger D., & Reichwald R. (2004).  Innovationsmanagement von Dienstleistungen - ein ganzheitlicher Ansatz und seine Umsetzung in der Praxis. (Bruhn, M., & Stauss B., Ed.).Dienstleistungsinnovationen, Jahrbuch Dienstleistungsmanagement 2004. S. 47––71.