TitlePatients as Innovators: An Open Innovation Perspective on Health 2.0
Publication Type04. Conference Papers
Year of Publication2011
AuthorsKuenne, C. W., Rass M., Adamczyk S., Bullinger A. C., & Möslein K. M.
Conference Name2011 World Conference on Mass Customization, Personalization, and Co-Creation
Conference LocationHaas School of Business, University of California, Berkeley/San Francisco, CA, USA
KeywordsHealth care, Open innovation, patient innovation