TitleLeveraging customer interaction to improve the bottom line of Mass Customization concepts in the field of complex consumer goods
Publication Type02. Edited Books and Volumes
Year of Publication2002
AuthorsReichwald, R., Piller F., & Stotko C.
Secondary TitleThird International NAISO Symposium on Engineering of Intelligent Systems, EIS 2002, 24.-27. September 2002
Place PublishedMalaga, Spain
Publication Languageeng
Citation KeyReichwald2002b