TitleIndividualization Based Collaborative Customer Relationship Management - Motives, Structures, and Modes of Collaboration for Mass Customization and CRM
Publication Type02. Edited Books and Volumes
Year of Publication2002
AuthorsPiller, F., Schaller C., & Reichwald R.
Secondary Title10th International Colloquium in Relationship Marketing, ICRM 2002, 29. September -02. Oktober 2002
Place PublishedKaiserslautern, Germany
Publication Languageeng
Citation KeyPiller2002